I had a great chat with Tim Buntel, Adobe's Sr. Product Marketing Manager for ColdFusion, yesterday regarding my recent posting about the misconceptions plaguing ColdFusion. We touched on several topics including:
- Tims budgetary constraints
- Adobes efforts to help subsidize existing publications like Fusion Authority
- The need for Adobes sale teams to follow up with existing clients before they lose them
- How ColdFusion was recently reprioritized within Adobes product structure to change its focus to an enterprise level
- My opinion where advertising should be targeted
The last point was especially important to me because as much as I would love to see ColdFusion print ads in cool development magazines such as Web Builder and Software Development, I told Tim that I would MUCH rather see ads in publications like CIO, Business 2.0, Wired or Red Herring which caters to decision makers as opposed to developers. These are the folks that need to understand why ColdFusion should be the choice for running their e-business and Tim acknowledged that they could do better to get the word out to this group of people.
Overall, I came away with a much better sense of what Tim and his group have to contend with and while Im not happy that he doesnt have more of a budget to work with (c'mon Adobe!!), I did come to the conclusion that Tim is very dedicated to the ColdFusion community and is trying to improve CFs reach. The fact that he took the time to address my concerns definitely showed me that hes trying hard to meet our needs.
Thanks Tim!!
