I've been recently tasked with diving full tilt into PPC using Google, Overture, Findwhat and some other search engines. I have to say that I'm pretty excited about this. PPC is ssssoooo hot right now and getting good at it, IMO, is a VERY good thing for my career.
I just picked up the following two books to get a headstart on this:
Pay-per-click Search Engine Marketing Handbook
Winning Results with Google AdWords
Wish me luck. Any advice would be gladly accepted.
Rey…
